SERP is “search engine results page”. A SERP is the page of results you see after you run a query on a search engine. A Google SERP is a Google result page. A Yahoo! SERP is a Yahoo! results page. SERP 1 is the first page of 10 results. SERP 2 is the second page of the default 10-per page results set. A “competitive SERP” is a results page for a search term where there are strong web pages ranking in the top 10 slots, where it woul dbe difficult for another page to break in if it were not well optimized or highly promoted. The individual entries makingup a SERP are “listings”. SERP position is the position of a listing within the 10 listings on the typical SERP.
Different people refer to SERP position different ways. Since Google started indenting listings that belong to the same domain, the listed order no longer reflects the rank order according to relevance. Therefore it makes sense to number the listings not by their rankorder, but by the order of their relevance ranking. Here’s how John Andrews annotates SERP positions:
A SERP position of 1 means first listing on the first page. A SERP position of 1.2 means the second spot on the first page. A SERP position of 1.2-3 means a domain ranks in the second spot of the first page, and has an indented listing beneath it. A SERP position of 2.1 means the first slot on the second page of results, using the default setting for # listings per page (10 in Google).
An indented listing has actually been moved from some other spot on the same SERP page, so the presence of an indented listign means that subsequent ordered listings may also be displaced from their natural earned positions. t takes a litle work to eliminate the indenting to reveal the true relevance rankings, so we don’t always bother. You’ll know by the reporting. If we report position 1.3-4 and 1.6 it means we are not doing the exra work to tease out the true ranking positions of those listings above 1.3. Position 1.6 is not actually the sixth rank since there is an indented listing above it in the SERP.
To determine the exact relevance rank of an indented listing, you simply need to tell Google to show only 9 results, and then only 8, and then only 7, etc. until the indented listing disappears. It will disappear when it no longer ranks on that new N-listing SERP. Soif it’s still indented when you ask Google to show only 6 results, you know it is within the top 6 listings for relevance. If it’s gone when you ask for only 5, it must have been #6. So if you really need to know exactly what the SERP positions are for your ranking pages, you need to do N-1 repeated search queries for each listing indented at position N. A lot of work, relatively speaking.
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SERP position are affected in different ways but the key is domain url and also the content used that is the synonyms of keywords must be used most often rather than the old technique of keyword density
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